When I shop for shoes I tend to pick companies I have had good experiences with, and know by reviews and research that they make quality shoes. I bought a pair of Saucony shoes many years ago and found even thought they fit well in the store, outside was a different story. Similarly, I once bought a pair of Asics and ended up giving them away because they hurt my feet. My first few pairs of running shoes were New Balance but I later switched to Nike because I like the Air concept for support and cushioning. I still use Nike but just bought a pair of Brooks Trance 5. I used to wear Montrail shoes for trails but last year the new pair I bought rubbed me wrong and so I switched to Inov-8 Flyroc.
I read the reviews in the magazines, check reviews online, then go to the stores and put my hands all over the shoes. If I know someone wearing shoes different than mine, I’ll often ask them why they wear what they do.
When I try on shoes, I first look for fit and comfort. The shoes must feel comfortable from the moment I put them on. I don’t feel running shoes need to be broken in. Today’s shoes should fit right from the start. I want wiggle room for my toes, a wide forefoot and a good grip on my heels. I want the shoe to lace properly without putting pressure on the top of my foot. I walk in them, and if possible, take them out for a short run.
Then I look at the shoe itself. I want an outersole right for the running I will be doing. Putting my hand inside the shoe, I feel for seams or rough spots in the stitching. I pull out the insole and look at the inside of the shoe. I check the insole because many shoes companies cut corners on this important item. When I get home, I wear them around the house to make sure the fit is good.
I’ll be honest too. I never buy from the bottom of a shoe company’s line. I buy top end shoes because, over the years, I have found they fit better and are the best shoes for the money. I want my feet to be happy.