Running and other Sports: For Love or Money

Life in this age is often complicated. Time is precious and money talks. That’s why it’s important to recognize what matters.
     Nick Ianco, a Marketing Manager for New Media Strategies, has been working on a promotional piece for New Balance. He emailed me the following; “I think this “For Love or Money” marketing campaign speaks to the positive aspects of running, or any sport for that matter, which is one of the reasons I was excited to have a part in the promotion. I just ran the Boston Marathon last week, and sometimes when the going gets rough, I have to reaffirm why the heck I even get out there in the first place. I think this spot answers the questions pretty well, so I thought other fitness-health-running blogs might have an interest in speaking to the idea of running for love rather than the money that permeates so many other sports.   
     “It speaks to me – as a runner and a human – as well. It sometimes feels like running may be the bastion of honest competition, but certainly threatened by performance enhancing drugs and other types of coercion. It is good to know that there are others out there who run, bike, swim, climb – or whatever – simply for the sake of enjoyment and fulfillment.”
     Listen closely as you watch the video. Yes, life is complicated. We have our good and bad times. It says, “Like anything, there will be times when you think about quitting, but you never find that point when you do quit. It’s about going beyond that. You think about what your motivation is.” It’ll take you through the bad times. Click here to watch the video For Love or Money.
     Whichever sport you choose, running, walking, hiking, adventure racing, make sure your motivation is right—do it because you love it—and remember, keep your feet happy.
     A few shortened versions of the spot have appeared on television in various small markets (during running events, etc.) but the entire version has not been released to the public via television. The ad is for New Balance. They make great shoes. Take a moment and check them out.