A few days ago I wrote about “Can Good Shoes also be Cheap Shoes?” This post will continue that theme – from a different vantage point. A month ago, an Associated Press story described the pairing up of discount shoe retailer Payless ShoeSource and Exeter Brands Group, a subsidiary of Nike. They are pairing up to produce and sell a “high performance $34.00 running sneaker.” The bottom line is that both companies want to take advantage of a highly lucrative market. …
· by John · In: Footwear Tagged: buying footwear, buying shoes, exeter group, Footwear, nike, payless shoesoure, shoes, tailwind collection
