The Popularity of Running Shoes

A recent article in the Marietta Times caught my eye when it mentioned that the NPD Group Inc. reported footwear sales tripled that of apparel. In 2005, shoppers spent $42 billion on footwear, up 9% from 2004. This bought them 1.4 billion pairs of shoes, 5% more than in 2004.
     Retail industry analysts note that is because people are buying shoes to spruce up their wardrobes. And what is the most popular type of shoe? Why, it’s the running shoe of course. Was there ever any doubt in your mind? Not for me. Running shoes are comfortable. They typically need no break in time and are acceptable with most any clothes except for suits and formal wear. If you work in any major metropolitan city, it is common to see men and women wearing running shoes with their office clothes during their commute, then changing into more formal dress shoes once in the office. Pay attention to people out shopping and you’ll a majority of them wearing running shoes.
     Do these people wear running shoes because they run? My guess it a small percentage actually run. Many may use them for walking—but running, No. Some people may be fashion conscious but for most, it’s a mater of comfort.
     So with all these people wearing running shoes, I wonder how many know how to tell when the shoes are worn out and should be sent to the trash bin? Based on what I see on people’s feet, most wear them until then disintegrate.
     Check your shoes for wear by placing them on a flat surface. The shoe should sit fairly level. The soles should still have tread on them. The uppers, the part of the shoe above the soles, should be sturdy and supportive. On your feet, the shoes should offer support and cushioning—and feel good. The midsoles, the part of the shoe between the upper and the bottom tread, should not be overly compressed or collapsed. It is this part of the shoe that provides the cushioning. Use it as a good indicator of the shoe’s wear.